Designed for Natural Instincts

Our Brand

Natural Paradise is the best way your owner can show their respect for what and who you are – much more than a pet. You are a beloved member of the family and you deserve a comfortable and nurturing environment to feel right at home. This is what we are passionate about. We love to make sure that your owner’s home reflects your natural habitat so you can always be yourself and follow your natural instincts.


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Our Promise


Natural Paradise offers high-quality products, developed by experts, whose design and function are as close to nature as possible.


We believe that a strong foundation is the most important part of any product. Our baltic birch plywood provides a sturdy base for your cat's playtime and rest.


The subtle and appealing look of the cat furniture ensures an optimal integration into almost any environment.

Premium Materials

The materials are subject to strict quality guidelines, the soft plush used is OEKO-TEX® certified and the Baltic birch plywood comes from sustainable forestry.


Our cat furniture save space and are very easy to assemble.


From cat trees, scratching posts to cozy beds, Natural Paradise offers a wide range of high-quality products. Boredom does not stand a chance. Browse our range.

Cat Towers

Jasmine L

Jasmine XXL


Cat Trees

Orchid Vanda Ceiling Cat Tree

Magnolia Ceiling Cat Tree

Magnolia Wall Cat Tree

Amaryllis Ceiling Cat Tree

Magnolia XL

Magnolia XL Plus

Orchid Vanda L

Amaryllis L

Magnolia S

Other Furniture

Dahlia Creative Wall

Dahlia Wall-Mounted Bed


Here’s our guide to the types and styles of cat trees most appropriate to your cats’ needs.


  • Height is the key factor to consider for kittens.
  • As your cat is still finding balance, you need a wide, low rise cat tree to prevent injuries from falls.
  • You’ll also want a cat tree with plenty of fun toys and scratch areas to keep your restless youngster occupied.

Large breed

  • Big cats will need extra sturdy cat trees.
  • Having a cat tree topple over will often put a cat off ever coming close to one again.
  • Heavy, wooden cat trees are the sturdiest but we also recommend attaching a metal wall bracket for added stability.

Older or arthritic cats

  • Your cat will not be so keen on making giant leaps to explore a new cat tree.
  • You need a cat tree with easily accessible platforms.
  • Somewhere extremely cosy to sleep is often right at the top of your priority list.
  • You need a cat tree with multiple sleeping areas including a den, hammock and padded nests for variation.

Multi-cat household

  • Having several platforms will help to avoid spats over the most desirable lookout spots.
  • Amaryllis is so large!
  • For any tall or ceiling height cat tree we recommend fixing the cat tree to a wall with a metal bracket.


Will it fit?
Measure the space you intend to place the tree
Is it safe?
Avoid narrow edges and secure all tall cat trees with a wall bracket
Is it accessible?
Make sure your cat can make the most of all areas
Does it have the right 'extras'?
E.g. toys, den, scratch mats, cat-nip


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